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Analysis: APCO And Text 100's Unlikely PR Alliance

Aarti Shah
13 May 2013

The APCO and Text 100 alliance for BlackBerry breaks new ground and bends longstanding rules on how agencies go to bat for pitches.

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10 Ways To Design The PR Agency Of The Future

Paul Holmes
03 May 2013

To put it mildly, a public relations agency designed to meet the major challenges of the 20th century is unlikely to succeed in the 21st.

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Can BlueFocus/Huntsworth Deal Transform Western-Centric PR World?

Arun Sudhaman
28 Apr 2013

Is the Chinese firm's investment in the UK PR group a seminal moment for the PR industry?

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LA Offers Tech PR Firms Chance To Stretch Expertise

Aarti Shah
25 Mar 2013

SF-based tech firms have merged tech expertise with brand communications in Los Angeles.

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Iberian Firms Look To Latin America For Growth

Holmes Report
24 Mar 2013

Some of the leading firms in both Spain and Portugal have been looking to international markets—typically those that share a common language—for growth.

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SXSW13: Takeaways For PR

Aarti Shah
15 Mar 2013

This year's SXSW offered some key learnings for PR pros.

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Why PR Agencies Aren’t Reaping Big Data’s Rewards

Aarti Shah
28 Feb 2013

PR firms are still coming to grips with how to use data to drive new new business.

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From Tokyo To Fayetteville: Sizing Up Dentsu's Global PR Ambitions

Arun Sudhaman
11 Feb 2013

Tokyo's skyscrapers are a long way from Fayetteville, yet the Arkansas city is where Dentsu's foray into international PR begins in earnest.

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The Top 12 Crises Of 2012: Part 2

Arun Sudhaman & Paul Holmes
03 Feb 2013

The second part of our 2012 Crisis Review features Lance Armstrong, Siemens, Kingfisher Airlines, Chick-fil-a, Starbucks and 'pink slime'.

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The Top 12 Crises Of 2012: Part 1

Arun Sudhaman & Paul Holmes
03 Feb 2013

Lessons from the key PR crises of 2012, including Barclays, Komen, the BBC, Costa Concordia, Huawei and Goldman Sachs.

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Quick Q: Should Brands Bring Community Management In-house?

Aarti Shah
01 Feb 2013

Following Nike's decision to pull social media in-house, the Holmes Report asked social media experts for their take on the issue.

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Davos Voices: Industry Leaders Assess PR Lessons From World Economic Forum

Arun Sudhaman
28 Jan 2013

A selection of PR industry leaders explain the key lessons for communicators from this year's World Economic Forum in Davos.

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2013 PR Trend Forecast: Corporate

Paul Holmes
27 Jan 2013

The blurring of the line between consumer branding and corporate reputation and the importance of leadership from the very top of the organization are among the key challenges facing corporate communicators.

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2013 PR Trend Forecast: Healthcare

Paul Holmes
27 Jan 2013

Globally, the healthcare industry continues to face major challenges, from the “patent cliff,” which will continue to effect some blockbuster drugs, to digital and social media.

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2013 PR Trend Forecast: Digital

Aarti Shah
24 Jan 2013

Citi’s Frank Eliason joins digital PR experts to forecast the dominating trends of 2013.

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2013 PR Trend Forecast

Holmes Report
23 Jan 2013

The Holmes Report calls in global experts from a variety of sectors to tell us about the PR trends that will define 2013.

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2013 PR Trend Forecast: Technology

Aarti Shah
22 Jan 2013

Tech PR experts, including LG’s Ken Hong, offer insight on the trends that will define 2013.

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2013 PR Trend Forecast: Consumer Marketing

Arun Sudhaman
21 Jan 2013

Consumer marketing experts from around the world to help us compile a list of five trends that determine the consumer PR outlook for 2013 and beyond.

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2013 PR Trend Forecast: Financial

Arun Sudhaman
20 Jan 2013

Barclays comms chief Stephen Doherty joins financial PR specialists from across the world to outline five trends that will define 2013 for the sector.

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Can International PR Firms Crack The Chinese Client Conundrum?

Arun Sudhaman
03 Dec 2012

For all of China’s explosive PR growth, most international firms are powered by MNC accounts. Are they ready to crack Chinese client budgets?

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Can Britain’s New Wave Conquer New York’s PR Market?

Arun Sudhaman
21 Nov 2012

London's PR firms are hoping to succeed where their predecessors failed, under the unforgiving glare of the Big Apple’s bright lights.

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Creativity In PR: What Drives Great Work?

Arun Sudhaman
18 Nov 2012

Storytelling and insight are the most popular drivers of great PR work, according to the Creativity In PR study.

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Roundtable: India’s Comms Heads Grapple With Changing Roles

Arun Sudhaman
18 Nov 2012

The Holmes Report recently partnered with Waggener-Edstrom for a roundtable that featured some of the country’s leading corporate communicators.

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Election Analysis: Financial Sector Experienced Its "Waterloo"

Paul Holmes
18 Nov 2012

Despite the stock market performance during President Barack Obama’s first term, Wall Street investing heavily to replace the incumbent.

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Creativity In PR: Clients Call For Agency Improvement

Arun Sudhaman
16 Nov 2012

40 percent of in-house executives believe that their agencies could improve creatively, according to the Creativity in PR study.

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Creativity In PR: Talent And Toolkit Point To Gap Between Culture And Creativity

Arun Sudhaman
15 Nov 2012

The Creativity In PR study reveals a gap between an industry that views creativity as a core skill, and a culture that does not deliver consistently.

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Creativity In PR: Resourcing Seen As Biggest Barrier

Arun Sudhaman
14 Nov 2012

Resourcing is seen as the biggest barrier to innovation in PR, according to the new Creativity in PR study.

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Creativity In PR: Big Ideas, Creative Quality Emerge As Key Concerns In Landmark Study

Arun Sudhaman
13 Nov 2012

An in-depth study has found that big ideas and creative quality are key concerns for a PR industry that recognises the core importance of creativity.

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Election Analysis: Healthcare Reform Has Broad Implications

Paul Holmes
11 Nov 2012

Healthcare reform was the most controversial achievement of President Barack Obama’s first term.

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Election Analysis: A New Spirit Of Pragmatism, For Business At Least

Paul Holmes
11 Nov 2012

On the face of it, the reelection of President Barack Obama suggests that very little changed in Washington as a result of last week’s US elections.

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Roundtable: Overcoming China Inc's Overseas PR Problems

Arun Sudhaman
21 Oct 2012

To explore how China Inc can successfully address its global perception problems, the Holmes Report recently partnered with Fleishman-Hillard.

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Who Wins From HP’s Global PR Firm Reshuffle?

Arun Sudhaman
18 Sep 2012

HP’s decision to realign its multimillion-dollar PR roster signals the most notable reappraisal of its PR firm partners in several years.

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Coca-Cola, adidas, BA Top Final Olympic Social Scoreboard

Holmes Report
12 Sep 2012

Coca-Cola, adidas and British Airways (BA) have emerged as the best-performing brands in social media among sponsors of the London 2012 Olympics.

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Analysis: Can A Change In Leadership Help Porter Novelli Prosper?

Arun Sudhaman
05 Aug 2012

Porter Novelli hopes that wholesale leadership change will lead to a more secure future.

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Safe And Sound: Inside Mexico’s Fight To Reclaim Its Global Reputation

Arun Sudhaman
03 Aug 2012

The Holmes Report travels to Mexico to discover how a sophisticated PR campaign has lured back tourists in the midst of a violent drug war.

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China's CNOOC Marshals PR Resources For Critical North American Deal

Arun Sudhaman
02 Aug 2012

Seven years after its ambitious attempt to buy Unocal failed, CNOOC hopes a more cohesive PR strategy will spur China’s biggest overseas acquisition.

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Socialympics: Coca-Cola Leads As Games Begin

Holmes Report
30 Jul 2012

The London 2012 Olympics is now in full swing, and so is the social media contest between sponsors.

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Socialympics: Coca-Cola, BA And Adidas Take The Lead

Holmes Report
22 Jul 2012

With less than week until the Olympics starts, there have been dramatic changes at the top of the London 2012 Social Scoreboard.

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Socialympics: Competition Hots Up Among 2012 Sponsors

Holmes Report
13 Jul 2012

With two weeks to go, social media competition between London 2012 sponsors is gathering pace.

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Socialympics: Does A Better Olympic ‘Fit’ Make Sponsors More Social?

Holmes Report
09 Jul 2012

Does a ‘good fit’ mean a good social media performance is easier?

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Smooth Operators: Ketchum And The Art Of Succession

Paul Holmes
02 Jul 2012

Industry observers should have no lack of confidence when predicting that the Ketchum leadership transition will be a smooth one.

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Data, Politics And Fear: The Challenges Facing Today's Global Marketers

Arun Sudhaman
24 Jun 2012

If PR firms are to realise a more central brand-building role, it becomes imperative to understand the hopes and doubts that define today’s CMOs.

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Socialympics Scoreboard: Does BA Have 'Home Advantage' Over Thomas Cook?

Holmes Report
22 Jun 2012

Comparing British Airways' social media approach to Thomas Cook's throws up some revealing insights.

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Roundtable: When Marketing And Public Relations Collide

Arun Sudhaman
18 Jun 2012

The Holmes Report teamed up with Cohn & Wolfe for a roundtable of senior industry figures, examining the collision of PR, advertising and marketing.

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'Socialympics': P&G Leads While McDonald's And Visa Lag

Holmes Report
15 Jun 2012

Olympic sponsors that activated early continue to dominate the upper reaches of the London 2012 Social Scoreboard.

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Healthcare PR Searches For Sequel To Blockbuster Era

Arun Sudhaman
05 Jun 2012

Popcorn profits, box-office brands and an unquenchable production pipeline; the era of blockbuster drugs has been good for the PR industry.

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What Is A Public Relations Consultancy?

Paul Holmes
18 May 2012

Having allowed itself to be defined in terms of media relations, the PR industry is realizing that the social media age requires broader skills.

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Quick Question: Will Shareholder Activism Trigger A Comms Rethink?

Paul Holmes and Arun Sudhaman
14 May 2012

The Holmes Report asked four corporate communications specialists how companies should respond to increasing shareholder activism.

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Analysis: Does Lobbying Regulation Work?

Arun Sudhaman
05 May 2012

The regulation of lobbying has become a heated political issue in many countries.

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How Can The UK Government Solve Its PR Woes?

Arun Sudhaman
04 Apr 2012

The Holmes Report asked public affairs specialists of all political stripes how the UK’s leaders can solve their current PR woes.

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Archive

Arch & Company @Arch & Company

RT @antonioarch: I liked a @YouTube video from @holmesreport http://t.co/W7PyzuGpOW What Marketing Can Learn From Public Relations

11 hours ago ReplyRetweetFavorite
Robert Thomson @Weber Shandwick US

@WeberShandwick @holmesreport Great work everyone involved! Congratulations to the Healthcare team.

13 hours ago ReplyRetweetFavorite
Patty @Patty

RT @lisamagnino: 10 Ways To Design The PR Agency Of The Future http://t.co/MpBoNKY0JN via @HolmesReport

13 hours ago ReplyRetweetFavorite
laura finlayson @laura finlayson

RT @jasonmorris: Adapt or die. @MSLGROUPNA 's @reneew on the choice agencies have in the face of a content revolution. http://t.co/7kTCZxYq0K #pr #marketing

15 hours ago ReplyRetweetFavorite
Jason Morris @Jason Morris

Adapt or die. @MSLGROUPNA 's @reneew on the choice agencies have in the face of a content revolution. http://t.co/7kTCZxYq0K #pr #marketing

16 hours ago ReplyRetweetFavorite
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