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In-House Communicators In UK Dive Deeper Into Digital And Social

Holmes Report
13 Apr 2014

New research into the role of in-house communicators in the UK shows that 90 percent are now working across more areas than ever before.

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Financial Journalists More Optimistic About Recovery

Holmes Report
06 Apr 2014

There is ongoing optimism among financial journalists that the economy will continue to grow, according to Gorkana Group’s “2014 Survey of Financial Journalists.”

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Companies' Twitter Followers More Connected, More Influential

Holmes Report
31 Mar 2014

Individuals who follow Global Fortune 100 companies on Twitter are more connected and more influential than the average Twitter user.

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Brands Still Unsure Of Twitter Value

Holmes Report
23 Mar 2014

Brands using Twitter to boost marketing efforts are still uncertain as to Twitter’s true value, according to a recent survey.

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Americans Believe Humans Causing Climate Change, Doubt Corporate Claims

Holmes Report
09 Mar 2014

More than half (60 percent) of Americans believe that climate change is a result of human action such as deforestation and burning of fossil fuels.

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Journalists' Reliance On Social Media Increases

Holmes Report
16 Feb 2014

Social media and brand journalism is proving to be a key resource for journalists covering stories for online media outlets, according to a DS Simon survey.

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Private Equity Firms Embrace Branding, Social Media

Holmes Report
16 Feb 2014

Private equity professionals are almost unanimous about the importance of building strong brands, and many are now beginning to embrace social media as a means to that end.

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Some Olympic Sponsors Get Credit; So Do Some Non-Sponsors

Holmes Report
09 Feb 2014

McDonalds is the brand that Americans are most likely to recognize as a sponsor of the 2014 Winter Olympics, with 32 percent correctly identifying the company as an official sponsor.

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Collapse In Government Trust Puts Onus On Business: Edelman

Arun Sudhaman
20 Jan 2014

Edelman's 2014 Trust Barometer reveals that trust in government has plunged to a historic low across several countries.

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Reputation Value Of LSE Companies Closes In On £1 Trillion

Holmes Report
19 Jan 2014

The corporate reputations of companies listed on the London Stock Exchange account for close to £1 trillion (£911 billion) of market value.

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Transparency Key To Corporate Reputation In 2014, Public Says

Holmes Report
12 Jan 2014

The overwhelming majority (85 percent) of the public globally believes that being open and transparent is the single most important factor in delivering an effective communications strategy in 2014.

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Russian Consumers Spend On Food, Uneasy About Online Purchases

Holmes Report
12 Jan 2014

Russian consumers spend more on food than they do on rent or utilities, and more than half the population is uneasy about purchasing clothes online.

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Thought Leadership Essential To Professional Services Marketing

Holmes Report
12 Jan 2014

Three quarters (75 percent) of professional services marketers see thought leadership as the greatest source of differentiation for their firm.

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Companies Need To Talk About Climate Change Efforts

Holmes Report
15 Dec 2013

Companies can gain trust by communicating their climate change initiatives, but lack of communications prevents many from getting credit.

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The Pope, A Goat, Children Top Most Engaging Content Of 2013

Holmes Report
15 Dec 2013

Papal intimacy, a screaming goat and candy-deprived children were among the most engaging online content of 2013, according to the Scoreboard of Content 2013.

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Study Identifies Gap Between UK Consumer Expectations And Experiences

Holmes Report
01 Dec 2013

There is a significant “authenticity gap” between UK consumers’ expectations of leading brands and their experiences with them.

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Social Media Requires Faster Crisis Response, Survey Says

Holmes Report
01 Dec 2013

The speed with which social media spreads news around the world means global businesses trying to defend their reputation during a crisis need to significantly accelerate their response systems.

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Many European Companies Still Lack Crisis Plan

Holmes Report
01 Dec 2013

While three-quarters of business decision makers believe a crisis plan would benefit their company, only 51 percent of companies have one.

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Asian Consumers Do Online, Offline Research Before Purchase

Holmes Report
01 Dec 2013

Two in every three Asia-Pacific shoppers have already done extensive research and decided which brand of consumer electronics product they will buy before they approach a point-of-sale.

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Pharmaceutical Industry Has Strong Reputation In Asia-Pacific

Holmes Report
24 Nov 2013

Across the Asia-Pacific region, the pharmaceutical industry receives a higher score on its reputation than in the United States or the European Union.

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UN Children's Fund Most Followed On Twitter, Says Survey

Holmes Report
24 Nov 2013

All leading international organisations have a Twitter account, and half of their leaders have active personal accounts on the social network.

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Simplicity Can Add Billions To Brand Value

Holmes Report
27 Oct 2013

In the US, UK and Germany, brands that offer increased simplicity stand to gain $50 billion in revenue, says branding firm Siegel+Gale.

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Public And Influencers Support Limited Role For CEOs In Policymaking

Holmes Report
20 Oct 2013

There is widespread support among policymakers, institutional investors and the general public for US CEOs to play an active yet limited role in national-policy debates.

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Sydney Has Best Reputation Among World Cities

Holmes Report
20 Oct 2013

Sydney has the world’s best city reputation according to Reputation Institute’s 2013 City RepTrak Study.

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Will Consumers Reward You For Transparency?

Arun Sudhaman
16 Oct 2013

Consumers are increasingly rewarding companies for transparency when they make buying decisions, claims a new global study released today.

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Disney And Yahoo! Among Most Loved Companies

Holmes Report
14 Oct 2013

The Walt Disney Company tops the list of the 100 Most Loved Companies followed by Yahoo!, Google and Sony, according to new study.

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Food e-Vangelists Wield Influence Over Entire Industry

Holmes Report
14 Oct 2013

A shift in power is taking place in the food industry led by a group of increasingly influential consumers who want to impact the way food is raised, grown, packaged and sold.

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CSR Drives Global Consumers' Recommendations

Holmes Report
06 Oct 2013

Almost three-quarters (73 percent) of global consumers surveyed are willing to recommend companies that are perceived to be delivering on their social responsibility programs.

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No Decline In Americans' Appetite For Cause-Related Marketing

Holmes Report
06 Oct 2013

Despite a marketplace saturated with cause-related programs and messages, the US’s consumer demand for corporate support of social and environmental issues remains strong.

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Brand Should Be Built On "Story" And "Experience" In Human Era

Holmes Report
06 Oct 2013

Brand-building today can no longer be led by messaging and advertising alone, but requires both "story" and "experience" to work together to drive brand favorability.

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Marketing Comms Pros Believe PR Should Lead Social

Holmes Report
06 Oct 2013

A plurality of advertising and marketing executives (39 percent) believe public relations or corporate communications should oversee an organization's social media efforts.

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Household Names Top "Breakaway Brands" List


29 Sep 2013

Household brand names Quilted Northern, Jockey and Dawn, employing a mix of traditional and digital marketing strategies, beat out trendsetting technology brands in the study.

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Majority Of Online Consumers Share Content Online

Holmes Report
29 Sep 2013

Seven in ten (71 percent) online consumers in 24 countries indicate that in the past month, they have shared some type of content on social media sites.

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Directors Split On Communicating Governance Issues

Holmes Report
16 Sep 2013

There is a dichotomy in the boardroom between directors who believe it's appropriate to communicate about governance issues directly with stakeholders and those who do not.

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Online Health Information Key In Patient Education

Holmes Report
16 Sep 2013

Online health information, including both medical resources and patient community connections, continues to play an important role in patient education and self-care.

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America's PR Agencies Grew By 8.2 Percent In 2012, Survey Says

Holmes Report
16 Sep 2013

America’s public relations agencies grew by 8.2 percent last year, according to a survey released today by StevensGouldPincus

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Edelman: BRIC Businesses Struggle For Trust In Western Markets

Arun Sudhaman
11 Sep 2013

BRIC businesses struggle to earn trust in Western markets, according to an emerging market supplement to Edelman's Trust Barometer.

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Corporate Purpose Guiding Business Decisions

Holmes Report
08 Sep 2013

Corporate purpose has become a beacon that guides and directs key business decisions, informing strategy and ensuring that everyone is aligned across growing global businesses.

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Facebook Posts Can Improve Public Opinion During Crisis

Holmes Report
08 Sep 2013

Researchers at the University of Missouri’s School of Journalism have found that posting information on Facebook during a time of crisis can improve the overall image of the organization.

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Citizens Looking To Companies For Disaster Relief Assistance

Holmes Report
26 Aug 2013

Globally, citizens look to companies—not just governments or aid organizations—to provide critical disaster relief assistance.

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In-Person Recommendations Are Most Trustworthy

Holmes Report
26 Aug 2013

New research highlights direct, in-person recommendations as the most trustworthy and finds that the top online recommendations are YouTube video reviews.

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Half Of Investors Worldwide Still Trust Advisors

Holmes Report
18 Aug 2013

Investors worldwide have little faith in the investment profession and believe there is much that can be done to restore trust.

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Many Moms Now Primary Breadwinner; Dads Play Larger Household Role

Holmes Report
18 Aug 2013

Mothers are now the sole or primary breadwinners in 40 percent of households and 25 percent are out-earning their husbands.

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Russian PR Execs Embrace Social Media, Need New Skills

Holmes Report
18 Aug 2013

A modern Russian public relations specialist needs to be a blogger (44 percent), web designer (13 percent) and IT specialist (6 percent).

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Latinos And Food: A Preference For Fresh and Local

Holmes Report
18 Aug 2013

Although Latinos are far from homogenous, diverse segments overall stay true to significant commonalities when it comes to food.

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Study Identifies Most Effective Associations In Brussels

Holmes Report
05 Aug 2013

The European Association for Bioindustries, the Global System for Mobile Communications Association, and the European Association of Sugar Manufacturers are the top trade associations in Brussels.

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Accountants Say Companies Would Sacrifice Profits To Preserve Reputation

Holmes Report
05 Aug 2013

More than three quarters of chartered management accountants say their organizations are prepared to lose profit in the short term to protect their images over the long term.

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Study: Top VCs Prefer Networking On LinkedIn

Aarti Shah
31 Jul 2013

For startups looking to pique the interest of top VCs, LinkedIn might be a more effective channel than Twitter.

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Reputation Risk Most Difficult To Manage

Holmes Report
29 Jul 2013

Reputational risk is the most challenging category of risk to manage, according to 92 percent of companies responding to survey from insurance company ACE Group.

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PhRMA Best At Lobbying, Chamber Leads In Coalition-Building

Holmes Report
29 Jul 2013

The pharmaceutical trade group PhRMA is the most effective trade association in Washington, DC, when it comes to lobbying and membership mobilization.

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