Arun Sudhaman
20 May 2013
PR thinking is set to dominate the marketing landscape, according to a major new survey of marcomms students in four European countries.
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Holmes Report
21 Apr 2013
More than half of a brand’s relationship with its consumers is determined by corporate reputation—management behaviors and societal issues.
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Holmes Report
14 Apr 2013
A new ranking of the global Fortune 100 measuring the level of social engagement around a company’s purpose-inspired communications places Walmart in the top spot.
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Holmes Report
14 Apr 2013
Three-quarters of Arab youth, the region’s largest demographic, say their best days are ahead of them.
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Holmes Report
14 Apr 2013
A company’s commitment to sustainability, and its efforts to communicate about and deliver on that commitment, are among the more significant drivers of public confidence.
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Holmes Report
08 Apr 2013
Earth Day may be just around the corner, but consumers are buying with an eye toward “green” all year long.
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Holmes Report
08 Apr 2013
Nearly three-quarters (73 percent) of US adults who take part in environmental and social responsibility efforts at work are more likely to make sustainable choices at home.
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Holmes Report
31 Mar 2013
The current year as opened with record-setting confidence in the global M&A landscape, according to the new Brunswick Group M&A Survey.
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Holmes Report
31 Mar 2013
Americans have clear reservations about corporations straying too far into politics, according to a new survey from Global Strategy Group.
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Holmes Report
24 Mar 2013
Social media has become a key driver for social good, providing a gateway to more traditional methods of generating support and involvement for causes.
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Holmes Report
20 Mar 2013
At a time when citizens around the world continue to bemoan a crisis of leadership in both business and politics, what they crave more than anything else is transparency.
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Holmes Report
17 Mar 2013
The UK media is among the most positive in Europe, according to a global analysis of the tone of the news, across print and broadcast media by global communications group ION.
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Holmes Report
14 Mar 2013
Only about a quarter (28 percent) of organizations with a corporate social responsibility strategy are integrating it into their corporate communications strategy.
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Holmes Report
10 Mar 2013
A sizable segment of North American women enjoy using their social networks so much that they prefer socializing online over dating or spending time with their partner.
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Holmes Report
24 Feb 2013
Hilton, Marriott, and Four Seasons (in that order) have the highest “Conversational Relevance” in online discussions among leisure and business travelers.
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Holmes Report
24 Feb 2013
Brands in Asia- Pacific are struggling to develop formal mobile strategies, putting the future effectiveness of their marketing programs at risk.
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Holmes Report
17 Feb 2013
Just 4 percent of all Americans aged 15 to 25 thinks that a brand page on Facebook is a credible source of information about the product.
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Holmes Report
17 Feb 2013
Negative customer reviews online may have a much smaller effect than previously believed, according to new research into consumer choice.
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Holmes Report
03 Feb 2013
While many companies are delivering a positive online newsroom experience, there are areas for improvement, a new research study suggests.
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Holmes Report
27 Jan 2013
APCO Worldwide has identified 50 “Champion Brands” that have best aligned their business strategy, vision and values with the shared interests of their stakeholders.
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Holmes Report
21 Jan 2013
The 13th edition of Edelman's annual Trust Barometer reveals widespread distrust of business and political leaders.
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Holmes Report
20 Jan 2013
PR pros who have provided ethics counsel to management are at least as fervent about serving the public interest as they are about their duty to their organizations.
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Aarti Shah
17 Jan 2013
Global CEOs more likely to engage in one-way communications, according to new study.
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Holmes Report
13 Jan 2013
Consumer reviewers trump professional reviewers as the key purchase influencers, according to the just released "Buy It, Try It, Rate It" study from Weber Shandwick.
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Holmes Report
06 Jan 2013
Close to 90 percent of women online said they would not purchase a product that had received a negative review on a blog.
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Holmes Report
06 Jan 2013
This year may finally be the turnaround year for the US IPO market, according to a new survey of transaction attorneys.
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Holmes Report
06 Jan 2013
Reporters and producers are turning to social media and the web to mine for sources and stories in numbers greater than ever.
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Holmes Report
10 Dec 2012
Almost three-quarters (74 percent) of Millennials believe they can inspire the purchase decisions of peers and those in other generations.
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Holmes Report
10 Dec 2012
Chief communications officers and chief marketing officers continue to battle over the “ownership” of social media.
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Holmes Report
10 Dec 2012
Social media plays the largest role in the first and last phases of a consumer’s travel decision-cycle inspiration and experience.
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Holmes Report
10 Dec 2012
Visual content is a key to engagement across all marketing materials, according to a survey of marketing professionals.
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Holmes Report
10 Dec 2012
More than two-thirds (69 percent) of businesses fail to grasp the importance of blogs and other new media.
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Holmes Report
10 Dec 2012
Top executives and IT managers increasingly look to their peers and industry experts when making business-to-business technology purchases.
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Arun Sudhaman
03 Dec 2012
Two-thirds of FTSE100 companies are "failing" on social media, according to a new report released today.
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Holmes Report
18 Nov 2012
Many organizations lack the business behaviors and compliance practices necessary to adequately address growing consumer and regulatory concerns about data security and privacy.
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Holmes Report
18 Nov 2012
The dominant role of the Internet as source of information poses a challenge to the German healthcare sector, particularly for doctors and the pharmaceutical industry.
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Holmes Report
18 Nov 2012
Only nine governments out of the 193 UN member states own their country name Twitter handle, according to the second installment of the Twiplomacy study.
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Holmes Report
03 Nov 2012
The impact of digital networks and massively available real-time information as the fundamental forces transforming the practice of contemporary public relations.
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Holmes Report
03 Nov 2012
Only 11 percent of British consumers trust retailers more than High Street banks to handle their financial affairs, according to research.
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Holmes Report
28 Oct 2012
Transparency is now more important to consumers than brand appeal when it comes to buying products or dealing with a business or organization.
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Holmes Report
28 Oct 2012
The vast majority (82 percent) of public relations professionals believe a standard measurement tool is needed to evaluate social media success.
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Holmes Report
28 Oct 2012
Moms love Facebook, but they trust blogs, according to a new study conducted by Child's Play Communications.
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Holmes Report
28 Oct 2012
A majority (83 percent) of moms make recommendations about brands in-person, compared to 53 percent of moms who make recommendations via social media.
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Holmes Report
28 Oct 2012
Energy & Power Subcommittee chairman Ed Whitfield (R-KY) and Senate Majority Leader Harry Reid (D-NV) are the most visible politicians in digital media.
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Holmes Report
21 Oct 2012
Smartphone and tablet users want health apps that help them manage practical aspects of healthcare or health emergencies, an online survey says.
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Holmes Report
16 Oct 2012
42 per cent of leading communications heads believe the visibility of public relations at a senior level is increasing.
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Holmes Report
08 Oct 2012
More than 90 percent of digital marketing professionals predict that content marketing will increase in importance over the next 12 months.
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Holmes Report
08 Oct 2012
A majority of health consumers say reducing the cost of healthcare is more important than having access to innovative treatment options.
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Holmes Report
08 Oct 2012
Events such as the Japan tsunami and earthquake as well as various accounting scandals, have caused many organizations to lose value.
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Holmes Report
08 Oct 2012
Companies that fuel customer engagement, develop ambassadors, and recognize the value of emotional connections have created a new brand category.
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