Insight & Ideas

Latest Analysis & Features

Ogilvy PR Tops 2013 EMEA Creative Index

Holmes Report

An analysis of the EMEA results of the 2013 Creativity Index reveals that Ogilvy PR is the overall leader in the region.
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Comms Strategies Redraw Indian Election Battle

Arun Sudhaman

Narendra Modi's election campaign offers the clearest sign yet of how modern public relations techniques are redefining India’s electoral battle.
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The Top 12 Crises Of 2013: Part 2

Paul Holmes, Arun Sudhaman & Aarti Shah

Part two of our annual crisis review features Walmart, Rana Plaza, Lululemon, McDonald's, Apple China, Barilla and Asiana Airlines.
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The Top 12 Crises Of 2013: Part 1

Paul Holmes & Arun Sudhaman

Lessons from the key PR crises of 2013, including JP Morgan, Obamacare, the horsemeat scandal, GSK in China, Chevron and government snooping.
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Latest Case Studies

Online Branded Content Drives Sales In Asia, Study Finds

Holmes Report

The vast majority (78 percent) of Asian digital consumers say they obtain information about product and services using social media.
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"Communicating Character" A Priority For Business

Holmes Report

Businesses in America—and around the world—are struggling to communicate “character”: the interaction between brand, reputation and behavior.
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Moms Still Hold The Family Purse Strings

Holmes Report

Mom remains by far the number one decision-maker when buying for home and family; dads are making inroads, but not to the degree many now assume.
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In Czech Republics, Journalist Shortcomings More Troubling Than PR Pressures

Holmes Report

Seventy percent of Czech journalists believe the main negative impact on media quality is the low level of expertise among reporters.
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Latest Creativity

Project Patty Culture Burger

Project Patty Culture Burger

Ogilvy PR makes lab-grown meat appetising to investors.
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Dunder Mifflin's Scranton Super Bowl

Dunder Mifflin's Scranton Super Bowl

Olson PR takes Dunder Mifflin to the Super Bowl for Quill.com.
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GetSquashd

GetSquashd

Robinsons and Iris enlist Gravity FX team for new product launch.
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'Born Again' Simulator

'Born Again' Simulator

Gambit H+K's digital campaign gives Norwegians their own unique 'developing country' life story.
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Latest Expert Knowledge

In-House Communicators In UK Dive Deeper Into Digital And Social

Holmes Report

New research into the role of in-house communicators in the UK shows that 90 percent are now working across more areas than ever before.
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Financial Journalists More Optimistic About Recovery

Holmes Report

There is ongoing optimism among financial journalists that the economy will continue to grow, according to Gorkana Group’s “2014 Survey of Financial J
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Companies' Twitter Followers More Connected, More Influential

Holmes Report

Individuals who follow Global Fortune 100 companies on Twitter are more connected and more influential than the average Twitter user.
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Brands Still Unsure Of Twitter Value

Holmes Report

Brands using Twitter to boost marketing efforts are still uncertain as to Twitter’s true value, according to a recent survey.
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Debra Gaynor @Debra Gaynor

Woot!! @mmctweets shortlisted for @holmesreport Consumer Agency Of The Year http://t.co/96G114xCjb

35 minutes ago ReplyRetweetFavorite
Marina Maher Comm. @Marina Maher Comm.

Woot!! @mmctweets shortlisted for @holmesreport Consumer Agency Of The Year http://t.co/oeVHqVkvBn

35 minutes ago ReplyRetweetFavorite
Gurgaon @Gurgaon

Microsoft Reviews India PR Duties: GURGAON—Microsoft is reviewing PR duties in India, putting incumbent firm I... http://t.co/k1ySlF6lkf

38 minutes ago ReplyRetweetFavorite
juliehallboston @juliehallboston

.@BrittanyLBang thanks!! We are so pumped! :) @HavasPRUS @holmesreport

40 minutes ago ReplyRetweetFavorite
juliehallboston @juliehallboston

RT @BrittanyLBang: @juliehallboston congrats to you and the team at @HavasPRUS for your @holmesreport nomination for Midsize Agency of the …

41 minutes ago ReplyRetweetFavorite