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Insight & Ideas

Latest Analysis & Features

Analysis: Ogilvy PR Puts Faith In Stuart Smith's Turnaround Skills

Arun Sudhaman

Regardless of how strong Ogilvy PR is in EMEA or Asia, much will depend on whether Stuart Smith can bring his Midas touch to the firm’s US operations.
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The Bite/Text 100 Merger: Why Stop At Asia?

Arun Sudhaman

Next 15's decision to merge Bite and Text 100 in Asia-Pacific and Continental Europe raises questions about the firm's futures in the UK and US.
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Cannes 2014: PR's Battle For Marketing Relevance

Arun Sudhaman

At Cannes, which is effectively ground zero for integrated marketing, it can sometimes feel like the PR industry is on the outside looking in.
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The PR industry’s Cannes-undrum: Why Can’t We Win, And Why Does It Matter?

Paul Holmes

It's time for a serious discussion about why we still can't win consistently at Cannes—and whether it matters.
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Latest Case Studies

Online Branded Content Drives Sales In Asia, Study Finds

Holmes Report

The vast majority (78 percent) of Asian digital consumers say they obtain information about product and services using social media.
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"Communicating Character" A Priority For Business

Holmes Report

Businesses in America—and around the world—are struggling to communicate “character”: the interaction between brand, reputation and behavior.
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Moms Still Hold The Family Purse Strings

Holmes Report

Mom remains by far the number one decision-maker when buying for home and family; dads are making inroads, but not to the degree many now assume.
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In Czech Republics, Journalist Shortcomings More Troubling Than PR Pressures

Holmes Report

Seventy percent of Czech journalists believe the main negative impact on media quality is the low level of expertise among reporters.
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Latest Creativity

HSBC's #Blindingshot

HSBC's #Blindingshot

H+K and IMG celebrate golfer/caddie relationship for HSBC.
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Chipotle's Scarecrow

Chipotle's Scarecrow

Chipotle takes on Big Food in Cannes 2014 PR Grand Prix Winner.
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I Touch Myself

I Touch Myself

Cancer Council NSW, JWT and H+K develop powerful breast cancer campaign.
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Oral B In Vogue

Oral B In Vogue

H+K turns Oral B toothbrush into a super chic fashion statement.
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Latest Expert Knowledge

Confidence More Important Than Reputation In Driving Behavior

Holmes Report

There is a significantly stronger correlation between confidence in a company and stakeholder behaviors than between a good reputation and stakeholder
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Microsoft Tops List Of "Champion Brands"

Holmes Report

Microsoft, Intel, Google, Nestlé and Disney top this list of the world’s “champion brands,” according to a new study from APCO Worldwide.
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Online Engagement Leads To Greater Support For Causes

Holmes Report

Nearly two-thirds (64 percent) of Americans say they are more inclined to support social and environmental issues in a variety of ways.
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Socially Conscious Consumers Engage With Companies Based On Values

Holmes Report

About 17 percent of consumers are Socially Conscious Consumers, who seek out and selectively engage with companies aligned with their own values.
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ProgramaDeboraPorto @ ProgramaDeboraPorto

Gostei de um vídeo @YouTube de @holmesreport http://t.co/5UezWjzJmP PRSummit 2014: The Role of Small Data in Digital Reputation

17 minutes ago ReplyRetweetFavorite
Corey duBrowa @Corey duBrowa

@DrMissy743 @holmesreport Thanks Aunt Missy ;)

34 minutes ago ReplyRetweetFavorite
Lamine Ghettas @Lamine Ghettas

RT @ActivelyDigital: New report from Cone Communications Digital Activism Study: "Online Engagement Leads to Greater Support for Causes" ht…

3 hours ago ReplyRetweetFavorite
DigitalActivism Proj @DigitalActivism Proj

New report from Cone Communications Digital Activism Study: "Online Engagement Leads to Greater Support for Causes" http://t.co/4cEibhNzXP

4 hours ago ReplyRetweetFavorite
Anastasia @Anastasia

RT @ICCOpr: Join us, @PRCA_UK & @holmesreport on 4 Dec for a discussion on global PR trends and opportunities in 2015 http://t.co/0gNx3CvBZ…

4 hours ago ReplyRetweetFavorite