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Insight & Ideas

Latest Analysis & Features

Analysis: Ogilvy PR Puts Faith In Stuart Smith's Turnaround Skills

Arun Sudhaman

Regardless of how strong Ogilvy PR is in EMEA or Asia, much will depend on whether Stuart Smith can bring his Midas touch to the firm’s US operations.
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The Bite/Text 100 Merger: Why Stop At Asia?

Arun Sudhaman

Next 15's decision to merge Bite and Text 100 in Asia-Pacific and Continental Europe raises questions about the firm's futures in the UK and US.
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Cannes 2014: PR's Battle For Marketing Relevance

Arun Sudhaman

At Cannes, which is effectively ground zero for integrated marketing, it can sometimes feel like the PR industry is on the outside looking in.
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The PR industry’s Cannes-undrum: Why Can’t We Win, And Why Does It Matter?

Paul Holmes

It's time for a serious discussion about why we still can't win consistently at Cannes—and whether it matters.
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Latest Case Studies

Online Branded Content Drives Sales In Asia, Study Finds

Holmes Report

The vast majority (78 percent) of Asian digital consumers say they obtain information about product and services using social media.
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"Communicating Character" A Priority For Business

Holmes Report

Businesses in America—and around the world—are struggling to communicate “character”: the interaction between brand, reputation and behavior.
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Moms Still Hold The Family Purse Strings

Holmes Report

Mom remains by far the number one decision-maker when buying for home and family; dads are making inroads, but not to the degree many now assume.
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In Czech Republics, Journalist Shortcomings More Troubling Than PR Pressures

Holmes Report

Seventy percent of Czech journalists believe the main negative impact on media quality is the low level of expertise among reporters.
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Latest Creativity

HSBC's #Blindingshot

HSBC's #Blindingshot

H+K and IMG celebrate golfer/caddie relationship for HSBC.
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Chipotle's Scarecrow

Chipotle's Scarecrow

Chipotle takes on Big Food in Cannes 2014 PR Grand Prix Winner.
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I Touch Myself

I Touch Myself

Cancer Council NSW, JWT and H+K develop powerful breast cancer campaign.
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Oral B In Vogue

Oral B In Vogue

H+K turns Oral B toothbrush into a super chic fashion statement.
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Latest Expert Knowledge

Authenticity Study: Integrity Matters As Consumer Anger Reaches Boiling Point

Holmes Report

Nearly nine in 10 global consumers (87 percent) say it is important for businesses to act with integrity at all times.
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Staff Capabilities And Culture Holding Companies Back In "Always-On" Media Age

Holmes Report

Staff capabilities, resources and organisational culture are the top three factors holding back Europe’s largest companies from embracing the “always
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Consumers See Relationships With Brands As One-Sided

Holmes Report

Seventy-percent of global consumers believe the only reason brands share with them is a self-centered desire to increase profits.
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"Active Families" Make Consumer Decisions Together; Zeno Unveils New Human Element Initiative

Holmes Report

Kids are often thought of as pesterers and parents as gatekeepers working to resist “the pester”—but in “active family” households today, decisions ar
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Amy Whittaker @Amy Whittaker

RT @frankPaardvark: In the 'pound for pound' rankings, Frank PR are the world's 4th most creative PR agency. Thanks @holmesreport. http://t…

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christina smedley @christina smedley

RT @holmesreport PRSummit: Millennials Want To Know How Companies Are Solving Social Problems http://t.co/NcU5odW9O9

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Fiona @Fiona

@tlittleton @holmesreport @Polpeo nice view!

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Ewald Balshaw @Ewald Balshaw

We're humbled to be named @holmesreport's Global Agency of the Year! t,co/ekc4DSDSps t,co/gp34vVyaj7

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Jennifer Cohan @Jennifer Cohan

PRSummit: ‘The Dawn Of Corporate Purpose Enlightenment’ http://t.co/raIC6YP166 via @HolmesReport

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cathycalhoun @cathycalhoun

RT @WeberShandwick: Celebrating our @holmesreport 2014 Global Agency of the Year award in Miami! #sabreawards #engagingways http://t.co/8MZ…

4 hours ago ReplyRetweetFavorite