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Insight & Ideas

Latest Analysis & Features

Analysis: Ogilvy PR Puts Faith In Stuart Smith's Turnaround Skills

Arun Sudhaman

Regardless of how strong Ogilvy PR is in EMEA or Asia, much will depend on whether Stuart Smith can bring his Midas touch to the firm’s US operations.
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The Bite/Text 100 Merger: Why Stop At Asia?

Arun Sudhaman

Next 15's decision to merge Bite and Text 100 in Asia-Pacific and Continental Europe raises questions about the firm's futures in the UK and US.
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Cannes 2014: PR's Battle For Marketing Relevance

Arun Sudhaman

At Cannes, which is effectively ground zero for integrated marketing, it can sometimes feel like the PR industry is on the outside looking in.
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The PR industry’s Cannes-undrum: Why Can’t We Win, And Why Does It Matter?

Paul Holmes

It's time for a serious discussion about why we still can't win consistently at Cannes—and whether it matters.
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Latest Case Studies

Online Branded Content Drives Sales In Asia, Study Finds

Holmes Report

The vast majority (78 percent) of Asian digital consumers say they obtain information about product and services using social media.
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"Communicating Character" A Priority For Business

Holmes Report

Businesses in America—and around the world—are struggling to communicate “character”: the interaction between brand, reputation and behavior.
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Moms Still Hold The Family Purse Strings

Holmes Report

Mom remains by far the number one decision-maker when buying for home and family; dads are making inroads, but not to the degree many now assume.
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In Czech Republics, Journalist Shortcomings More Troubling Than PR Pressures

Holmes Report

Seventy percent of Czech journalists believe the main negative impact on media quality is the low level of expertise among reporters.
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Latest Creativity

HSBC's #Blindingshot

HSBC's #Blindingshot

H+K and IMG celebrate golfer/caddie relationship for HSBC.
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Chipotle's Scarecrow

Chipotle's Scarecrow

Chipotle takes on Big Food in Cannes 2014 PR Grand Prix Winner.
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I Touch Myself

I Touch Myself

Cancer Council NSW, JWT and H+K develop powerful breast cancer campaign.
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Oral B In Vogue

Oral B In Vogue

H+K turns Oral B toothbrush into a super chic fashion statement.
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Latest Expert Knowledge

Consumers See Relationships With Brands As One-Sided

Holmes Report

Seventy-percent of global consumers believe the only reason brands share with them is a self-centered desire to increase profits.
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"Active Families" Make Consumer Decisions Together; Zeno Unveils New Human Element Initiative

Holmes Report

Kids are often thought of as pesterers and parents as gatekeepers working to resist “the pester”—but in “active family” households today, decisions ar
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Americans Willing To Spend 31% More On Responsibly Produced Food

Holmes Report

Americans are willing to spend, on average, 31% on food they consider to be produced responsibly, according to new study.
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Media Analysis: Bisphenol A Controversy Continues Unabated

Holmes Report

The controversy surrounding the use of the chemical compound bisphenol A (BPA) in plastic food packaging continues unabated.
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MSLGROUP @MSLGROUP

[NEWS] MSLGROUP is among the top ten agencies featured in @holmesreport's 2014 Global Creative Index. http://t.co/7Dt8yIvdI1

53 minutes ago ReplyRetweetFavorite
LIOC @LIOC

RT @michtodd: Karen Quintos from Dell included in 2014 Innovator 25 #Iwork4Dell http://t.co/XFedGm7PPN

2 hours ago ReplyRetweetFavorite
Amanda P. @Amanda P.

Congrats. @andypolansky: @WeberShandwick Named Global Agency Of The Year http://t.co/6iNdz1SVH8 via @HolmesReport #PR

4 hours ago ReplyRetweetFavorite
Maddy @Maddy

RT @MDCPartners: .@AllisonPR and @HunterPR earn top spots in the @holmesreport's annual ranking of creative excellence. http://t.co/PlB1srT…

4 hours ago ReplyRetweetFavorite
Darren Burns @Darren Burns

Weber Shandwick reports double digit growth again. Go you good thing! http://t.co/arVx9FgMJ1

5 hours ago ReplyRetweetFavorite