Home > News > North America >  Lippin Partners With Latin Branding Specialist 

Lippin Partners With Latin Branding Specialist

North America

Holmes Report 08 Jul 2012

 LOS ANGELES—LatinPointe Brands, which specializes in creating, building and connecting high-profile brands in the Hispanic market, has formed an alliance with The Lippin Group, a PR firm that serves the entertainment and media worlds. The two firms will develop, implement and execute marketing campaigns for corporate clients focused on the Hispanic marketplace.

According to Dick Lippin, chairman and chief executive of The Lippin Group, “With the increase in population and purchasing power of the Hispanic community, many companies should be asking, 'How do I most effectively reach this important group?’ We have the combined experience and relationships to connect brands with the diverse Hispanic population, especially in the areas of entertainment, travel, lifestyle, sports and digital media.”

LatinPointe’s core work is in branded content, program development, event marketing platforms, relationship building and cause campaigns. Projects this year include are The Congressional Hispanic Caucus Conference & Gala in Washington, DC, United Farm Workers 50th Anniversary, Concierto De Las Americas for the US Embassy in the Dominican Republic, as well as major events including the 9th Annual Tejano Music National Convention, Acceso Total En Vivo Concert for Walmart at the National Council of La Raza Conference.

The Lippin Group, with wholly-owned and operated offices in Los Angeles, New York and London, represents numerous entertainment and media companies, and has worked with organizations in the Hispanic and Latin American media space including the National Council of LaRaza and its ALMA Awards, Sky Latin America, and Univision Communications.

comments powered by Disqus

 

 

Archive

Eleanor Pierce @Eleanor Pierce

Consumers See Relationships With Brands As One-Sided http://t.co/0DwtaWtJ0r via @HolmesReport

34 minutes ago ReplyRetweetFavorite
Scott Allison @Scott Allison

RT @AllisonPR: We are thrilled to be on the @holmesreport annual ranking of creative excellence list. http://t.co/A9bmSInkkk

1 hour ago ReplyRetweetFavorite
China Business News @China Business News

Interel Opens Beijing Office, Appoints Mark Pinner To Grow China Business - The Holmes Report http://t.co/Ff4leabhgn

4 hours ago ReplyRetweetFavorite
Erin Johnson @Erin Johnson

You wouldn't think "creativity" would have a role in #PR but according to this article, it does: http://t.co/Cm3AqsWeMY #Comm223

4 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients