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CMO Spotlight

Warner Brothers: “It’s Most Important For Brand Participation To Be Authentic”

Lisa Gregorian

The Holmes Report speaking to marketing professionals at Warner Brothers Television, Fox Broadcasting and BET on the intersection of brands and entert

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Authentic Voice

Lisa Pearson

Lisa Pearson, CMO of the review platform Bazaarvoice, talks about why consumer trust in reviews will erode without better authenticity standards.

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"Understand what's happening with your audience"

Skype's Elisa Steele

Skype's Elisa Steele explains her vision for integrated marketing and what it makes to be part of Microsoft's big plans.

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"You Better Have Your Reputation In Place"

Coca-Cola's Rodolfo Echeverría

Coca-Cola's Latin American CMO explains why the iconic advertiser is increasingly using PR to market its brands.

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Ideas Unbound

Ikea's Leontyne Green Sykes

Ikea's Leontyne Green Sykes explains how PR became the driver for the retailer's most creative campaigns.

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"The PR industry needs to come up with big ideas"

P&G's Marc Pritchard

The man with the world's biggest comms budget talks PR, creativity and purpose with the Holmes Report.

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Educating The Market

David Cumberbatch

David Cumberbatch is chief marketing officer at ACT, the non-profit education organization that is set to launch an ambitious rebranding effort.

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“Yesterday’s marketing is creative communism”

Coca-Cola's Javier Sanchez Lamelas

Sanchez sat down with the Holmes Report to discuss how crisis has helped shape Coca-Cola’s marketing mentality in Latin America.

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Nivea's Risky Rihanna Rebound

Nicolas Maurer

Fresh from a lucrative partnership with Rihanna, the Nivea CMO explains why brands need to loosen up to engage today's consumers.

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“Authenticity is an overused word”

Four Seasons' Elizabeth Pizzinato

Four Seasons SVP of marketing and communications Elizabeth Pizzinato discussed the brand's $18m website relaunch with the Holmes Report.

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“We don’t hide the fact that there are some issues”

Tourism Mexico's Gerardo Llanes

Gerardo Llanes is the man charged with luring visitors back to Mexico.

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Lunch with Lord Carter

Alcatel-Lucent's Stephen Carter

It has been two years since Stephen Carter left the UK Government, following a turbulent period that included a stint as Gordon Brown’s strategy chief

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“The only way to build a consumer brand is to be relevant to the youth”

Lenovo's David Roman

One year ago, Lenovo pulled off something of a coup when it hired David Roman to become its chief marketing officer.

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“In the past, we lived on the reputation of the big launch”

Steve Walker

Sony Ericsson's new marketing chief explains why the traditional importance of the big product launch is being eroded.

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Is PR Set for a Bigger Share of the Marketing Mix?

Brian Perkins

Public relations is set to play a greater role in the marketing mix, according to industry leaders at the Cannes Lions Advertising Festival, despite i

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Nathalia Tolesano @Nathalia Tolesano

RT @C_Winslett: Report Identifies 8 Drivers Of PR Creativity http://t.co/Rad3mbdehZ via @holmesreport

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Charlotte Winslett @Charlotte Winslett

Report Identifies 8 Drivers Of PR Creativity http://t.co/Rad3mbdehZ via @holmesreport

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